Posts Tagged ‘Greenwashing’

Administration’s overlooked successes

Bamboo Bokeh by Steve Webel A few weeks ago Paul Rogers of the Mercury News wrote that despite the general perception that the current administration having accomplished relatively little Obama has in fact made major strides in national environmental policy. Some examples not included in the article are: the significant tightening of the previously weak regulations surrounding non-conventionally raised livestock, and the FTC’s stepping up efforts to address greenwashing amidst increasing complaints
and problems such as the bogus “bamboo” textiles.

How accurate is your “green perception”?

Trucost perception graph snapshotNew Scientist report highlights the dramatic differences between consumers’ perception of a company’s “greenness” and reality.

New Scientist investigated consumer perception via a 2008 Earthsense survey of consumer ratings, and compared those numbers to each company’s Trucost score, the estimated cost of its environmental impact as a percentage of its annual revenue.…