From last week’s Wall Street Journal comes news that despite the best of intentions from the local government and residents of Boulder, CO significant energy savings are yet to be realized.

Beyond the usual justifications on the whys and why-nots of any local initiative, the really interesting thing is that energy audits have not been terrifically successful in getting people to move forward on retrofits, despite understanding exactly where savings can be realized.

The obstacles include people being reluctant to change their habits and not practicing what they preach, nor following through on small changes in energy efficiency and behaviors.

The answer? ”Two Techs in a Truck”

As many as 15 energy-efficiency teams go door-to-door throughout Boulder, CO. They’ll ask home and business owners for permission to caulk windows,… [view entry]

I think we can all agree 2008 was an historic and constantly surprising year:

The folks over at Marketing Profs  also noted 2008 was the year major companies and major brands saw that terms like carbon footprints, CO² emissions, alternative energy and energy efficiency weren’t going away. OK, so Energy 2.0 is now part of the mainstream. What does that mean and where can we expect ‘green’ marketing to go in 2009.

Here are the some of the trends worth noting:

Green campaigns are being created and awarded. On the other hand, organizations who engage in ‘greenwashing’ (i.e. making false claims about their environmental record or the carbon footprint of their products) will be found out and called out by the many watchdog and activist groups using the Internet… [view entry]