From the “Game of Life’ Files, comes this stub about Adaptive Meter, a company who has invented an internet application that makes energy conservation an engaging game.

The company, which makes web applications such as Stickychicken and Twitterlike, is developing an interactive gaming platform in which players bet on others’ energy usage. The stock-market style game, called Lost Joules, will use smart-meter data from consenting players, and other participants—including those without smart meter —will be able to stake virtual cash on whether those players can reduce their energy use or not.